Meet our


Andrew Pendrick

Andrew started designing and building sites on an agency treadmill then promoting user centered design to a reluctant banking behemoth before leaving to join a small design and research team building niche stuff for large audiences

After a couple of years at co-helming Folksy, the modern British craft marketplace, he now spends his days as a product owner trying to make the world’s leading accommodation platform better over at

An Incomplete Talk

Not knowing quite where to start or indeed how to end this talk, I've been thinking about our cognitive revolution, an ancient mound in South West England, the Walkman and bakelite radios, geodesic domes and sushi. Is it possible to thread these thoughts into a narrative that leads to a new design process? And if it is possible, is it a good idea?

Will this be relevant to you, your work or even this conference? Who can tell. Sometimes we have to start in the opposite direction to arrive at the end. I’ll throw in a few of my favourite product designs if the crowd gets restless.

“No wise fish would go anywhere without a porpoise”

— Mock Turtle

Tickets available at 220€ (+vat)

If you are a student we have a special discount for you.
If you are a non-Italian VIES registered or an extra EU company we can relief you from VAT.

Please get in touch either way.