Meet our
speaker
Introducing
Andrew Pendrick
@andrewpendrickAndrew started designing and building sites on an agency treadmill then promoting user centered
design to a reluctant banking behemoth before leaving to join a small design and research team
building niche stuff for large audiences
After a couple of years at co-helming Folksy, the modern British craft marketplace, he now spends his
days as a product owner trying to make the world’s leading accommodation platform better over at Booking.com.
An Incomplete Talk
Not knowing quite where to start or indeed how to end this talk, I've been
thinking about our cognitive revolution, an ancient mound in South West England, the Walkman and
bakelite radios, geodesic domes and sushi. Is it possible to thread these thoughts into a narrative that
leads to a new design process? And if it is possible, is it a good idea?
Will this be relevant to
you, your work or even this conference? Who can tell. Sometimes we have to start in the opposite
direction to arrive at the end. I’ll throw in a few of my favourite product designs if the crowd gets
restless.